COGENT Newsroom
Cut through the noise—real insights, real impact, straight from the front lines.
Are You Already Closed for Christmas?
It’s late November, and I’ve already heard it: “Let’s revisit this in the New Year.” Sound familiar? Suddenly, the whole of December is written off. Meetings deferred, decisions shelved, and opportunities kicked into…
Does your company need a DOGE?
When Donald Trump enlisted Elon Musk to dissect the inner workings of the U.S. government, it raised eyebrows and sparked debate, and for good reason. Musk’s role in the government cleanup effort speaks…
Are You Outsourcing Your Superpowers?
You’re in the hot seat. The Chancellor’s latest budget has landed, and that National Insurance hike for employers is staring you in the face. Suddenly, the pressure’s on to trim the fat, find…
Business Transformation: More Than Just a Buzzword (But Maybe Not What You Think)
Let’s be honest, “business transformation” gets thrown around like confetti at a wedding. But what does it really mean? Is it just another trendy term consultants use to justify hefty fees? Or is…
Future-Proofing Your Business in the Age of AI: A COGENT Approach
The rise of Artificial Intelligence (AI) is no longer some distant notion – it’s the force reshaping industries at breakneck speed. As Keshav R Murugesh aptly highlights in his article on Raconteur, “What…
The Hidden Rules of Engagement: Why Your Clients Aren’t Buying What You Think You’re Selling
Imagine you’re running a café. Two customers walk in. The first asks for a black coffee and grabs it to go. The second lounges in, orders a latte, and stays for 30 minutes,…