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Beyond the AI Hype: The Question Most Businesses Forget to Ask

It’s impossible to escape the noise around Artificial Intelligence. It’s positioned as the answer to everything from operational efficiency to market disruption. We see the familiar playbook being rolled out by the large consultancies, presenting AI as a universal solution that can be bought and plugged in, instantly transforming any business into a futuristic leader.

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Future-Proofing Your Business in the Age of AI: A COGENT Approach

The rise of Artificial Intelligence (AI) is no longer some distant notion – it’s the force reshaping industries at breakneck speed. As Keshav R Murugesh aptly highlights in his article on Raconteur, “What leaders need to know about business transformation in the age of AI,” the era of merely marvelling at AI’s potential is over.

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