COGENT Newsroom

Cut through the noise—real insights, real impact, straight from the front lines.

The Unfair Advantage of an Empty Office

August has a sound. It is the sound of quiet. Out-of-office replies multiply, phones fall silent, and the frantic urgency of the first half of the year finally drifts away. For most, it…

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A service station on the side of the road with the lights out.

Who’s Switching The Lights On?

Most Businesses Would Rather Lose a Million Pound Quietly Than Spend Fifty Grand Loudly I came across a short video from Rory Sutherland recently that hit a nerve. One of those deceptively simple…

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